My journey towards creating goto essentials was born from my personal experience. Dealing with unbalanced, problematic skin and acne discouraged me. My experiences inspired me to curate products for all skin types, especially sensitive skin.  

Keeping effective, clean and necessary ingredients at the centre of creating the products that changed my life with Japanese craftsmanship, we were able to create what I believe are the products that maintains my balanced, fresh and hydrated skin.  

I believe there is always a little something to learn from personal experiences and I hope mine helps people that are dealing with the same problems that I did or anyone that is looking for clean, efficacious targeted skincare.

Helena Alesi Goto